Creative Direction for the 7up 2018 Vintage Pack Program
A collaboration with six illustrators given carte blanche to re-imagine
the product's packaging across six decades.
the product's packaging across six decades.
Agency: Coup Creative
Client: 7UP / Pepsico Design Studio
Creativity Awards Gold Winner in the Packaging category
Client: 7UP / Pepsico Design Studio
Creativity Awards Gold Winner in the Packaging category
